TodayHollabaugh leads direct-marketing group
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Article RatingA new president is now at the helm of the North American Farmers' Direct Marketing Association (NAFDMA).
Outgoing president Richard Tanner of Tanners Orchard, Speer, Ill., passed the gavel to Kay Hollabaugh of Hollabaugh Brothers Inc. in Biglerville.
The Hollabaugh family has raised fruit — mostly tree fruit, including apples, peaches, plums, apricots and pears — since 1955. They also grow strawberries, blueberries and asparagus.
Hollabaugh Bros. has a retail, wholesale and production entity. Kay Hollabaugh's responsibilities include general office management, retail farm market management and public relations.
In addition, she is deeply involved with the community.
She's a member of the Adams County Arts Council, and in 2003 she was honored by the United Way of Adams County with a Callie Award as an Exceptional Woman in Agriculture.
She's a former board member of the Gettysburg-Adams County Chamber of Commerce and was chairman of the chamber's agriculture committee. She's now chairwoman of the Pennsylvania Apple Marketing Program.
"I am honored — and yes, awed — by the opportunity to act as president of NAFDMA," Hollabaugh says. "I am fortunate to have a wonderful board with which to work that comes from all over North America and now, representation from the United Kingdom. The folks on the board are diverse and energized and committed."
Hollabaugh first joined the NAFDMA board of directors in 2000, when she was elected to represent the Northeast region of NAFDMA. She was re-elected to her second term in 2003.
The North American Farmers' Direct Marketing Association promotes and fosters the growth of farm direct marketing throughout North America. Its members support their family farms by selling millions of dollars worth of farm-grown produce directly to consumers at farm stands, farmers' markets, pick-your-own farms, consumer-supported agriculture, agritourism venues and elsewhere through direct producer-to-consumer agricultural marketing methods.
On the Net: www.nafdma.com.
